Benefits of Hiring UI UX Expert for Your Business in 2025

A perfectly designed website that is visually appealing, customer-centric, simple to use, and responsive attracts more customers. According to Toptal, 88% of visitors do not revisit websites with bad user experience.

In a highly competitive market, to stand out from competitors, you should invest in improving the user experience. According to Forrester, every dollar spent on UX results in a return of $100 (ROI = 9,900%). So a decision of hiring a UI/UX expert can boost your business revenue and brand value.

Before you choose a UI UX expert for your web design requirements, let’s understand more about UI/UX and the importance of hiring an expert UI/UX agency for your business and make an informed decision.

What is the Difference Between UI and UX?

As a non-tech person, you can miss understanding the terms UI and UX. Despite the close relationship between the two terms, we discuss their significant differences in this section.

UI (User Interface)

UI refers to visual elements of a website, such as layout, dropdown lists, menus, icons, links, buttons, colors, typography, and interactive components. This makes the website look visually appealing, aesthetic, and easy to use for visitors.

UX (User Experience)

UX refers to how a user feels when interacting with websites, apps, and software. It includes practices such as usability, accessibility, performance, user-centered design, navigation flow improvement, and how efficiently users can achieve their goals.

Table of Key Differences Between UI and UX

Feature	UI (User Interface)	UX (User Experience)
Focus	Visual design and aesthetics	User journey and experience
Goal	Looks and interactivity	Ease of use & functionality
Elements	Colors, typography, buttons, and icons	Navigation, responsiveness, and usability
Outcome	Visually appealing interface	Smooth, intuitive, and satisfying experience

For online business success, both the user interface (UI) and user experience (UX) of a website are to be up to the mark.

How Does UI/UX Design Impact Business Growth?

A well-designed website not only improves the way visitors interact with your website but also impacts business growth by increasing the conversion rate. Only a 10% increment in the UX development budget can increase your conversion rate up to 83%.

To read more about the impact of professional UI/UX design on business growth, let’s read the points below:

1. Improves Customer Experience and Satisfaction

A website with seamless UI/UX ensures that users can easily navigate a website or app, find the information they need quickly even in the inner web pages, and lead visitors to complete the objective of a website, whether it’s buying products, reading information, downloading files, subscribing, clicking on CTAs, contacting through forms, or choosing services.

Websites that are easier to use have a high engagement rate, return of visitors, and recommendation of a business to others.

2. Increases Conversion Rates & Sales

A professionally designed website with clear call-to-actions (CTAs), easy navigation, fast loading pages, optimized structure, visually appealing icons, and graphics makes the customer journey hassle-free. This leads to a higher conversion rate, session duration per visit, and encouragement to take actions, whether it is purchasing products or services, signing up, or filling out a form.

3. Reduces Bounce Rate & Boosts User Retention

A website with bad user experience frustrates visitors in this highly competitive online world where visitors have so many options for a single need, leading them to leave your site quickly. So UI/UX optimization of websites essential for online success.

A website with professionally designed UI/UX keeps users engaged, encourages them to explore more pages, reduces bounce rate, and boosts user retention.

4. Strengthens Brand Credibility & Trust

To build a strong business online, having a professional website is a necessity. A well-structured and visually appealing design that aligns with your business objective, industry standards, and customers’ needs builds trust among your target audience.

Unique and custom-looking websites that represent your business make customers choose your brand over competitors.

5. Enhances Mobile & Cross-Device Usability

More than 60% of internet users use mobile to browse the web, according to the data shared by Statista. With the easy availability of the internet, mobile users are growing rapidly, so a website with a responsive UI/UX that provides a consistent user experience across all the devices and browsers leads to better engagement and higher customer satisfaction.

6. Saves Cost on Development & Support

When you choose a UI/UX expert, they build a strong strategy that minimizes design flaws and usability issues early in the process of designing a website that eventually reduces the need for costly fixes and also provides ongoing support.

Why Should I Hire a UI/UX Expert Instead of Using Templates?

From a business owner’s perspective, pre-built website templates seem like a quick and cost-effective solution. But this quick solution can cost you in terms of poor brand value, poor user experience, and a monotonous website look and feel, which affect long-term success.

Let’s know why hiring a UI/UX expert can be a better investment for your business:

1. Customized Design Tailored to Your Business Goals

Templates offer generic designs that may not align with your brand identity, user needs, and target audience. Even after investing money in a premium template for your business, you still need the help of a web designer to customize the look, feel, and features of pre-built templates according to your unique needs, which may cost more than hiring a UI/UX expert.

Whereas when you choose a UI/UX expert, they create a customized experience that enhances brand recognition and meets business objectives in a cost-effective way.

2. Better User Research & Data-Driven Decisions

A professional UI/UX expert with years of experience starts the designing process by conducting user research, competitor analysis, and usability testing to design website interfaces that completely resonate with your audience, something pre-built themes cannot do.

3. Enhanced Usability & Accessibility

Hands-on experience and having knowledge of design, UI/UX developers ensure your website or app is not just visually appealing but also highly functional, easy to navigate, and accessible for all kinds of users, including those with disabilities.

4. Optimized Performance & Faster Load Times

Templates come with so many add-ons like plugins, apps, and unnecessary code that slow down your site. After the biggest search engine, Google, considers the website speed the most important factor to rank web pages organically and drive traffic to websites, web page loading speed has become important for all businesses.

When you choose a UI/UX expert, they focus on creating fast-loading web pages or app pages for all types of screen dimensions, which provide a seamless user experience.

5. Competitive Advantage in the Market

There are thousands of pre-built templates available in the market for each different CMS, but they are still not enough for businesses that want to create a unique identity. The businesses that use the same templates provide the monotonous user experience to visitors, which is difficult to create a unique identity.

Whereas a unique, customer-centric, and well-optimized interface helps your business stand out from competitors rather than depend on generic and overused templates.

6. Long-Term Cost Savings

Investing in a UI/UX expert reduces the need for future redesigns as your business and audience grow, bug fixes, and customer support issues. Ultimately, you don’t need to invest money again to redesign a website or app UI and UX that saves you money in the long run.

How Can Good UX Improve My Website’s Conversion Rate?

A website with good UX can increase the conversion rate up to 400%, as data shared by Forrester. A well-designed website has the following that boost your conversion rate:

• Optimized user journey for seamless navigation.
• Clear CTAs and intuitive design elements.
• Faster load times and mobile responsiveness.
• Real-life examples of businesses benefiting from UX improvements.

If you have read so far, you already know about UI/UX and its importance for online success. Now learn how to choose the best UI/UX expert.

What Should You Look for in a UI/UX Expert?

To hire the best UI/UX expert for your web design needs, you should consider the following points:

• Check UI/UX expert key skills, expertise, and experience.
• Review portfolios, case studies, and customers’ testimonials.
• Also check the industry-specific experience; for example, if you are in the fashion business, choose the one who has working experience in the same industry.

The Cost vs. ROI of Hiring a UI/UX Expert

For startups or small businesses, hiring a UI/UX expert seems expensive; for long-term success, hiring UI/UX experts is the best choice. Here are some of the points that will give you thoughts of clarity.

1. Breakdown of Investment in UI/UX Design

The cost of hiring a UI/UX expert varies based on the following factors:

• Project Complexity: Simple website vs. advanced web/app design
• Experience Level: Junior designers vs. senior UI/UX experts
• Customization Needs: Basic design vs. fully tailored user experience
• Tools & Research: User testing, prototyping, and wireframing tools

To get an estimated cost for your requirements, you can contact an expert UI/UX agency that provides you with a free estimate.

2. Long-Term Benefits & Business Growth

We have already discussed the benefits of choosing an expert UI/UX designer; just take a quick recap:
✅ Higher conversion rates.
✅ Better customer retention.
✅ Stronger brand credibility.
✅ Reduced support costs.

3. Companies That Gained from UI/UX Investment

According to online reports and data published online, tech giants and big companies like Amazon, Airbnb, Netflix, Spotify, and Apple are getting benefits after investing in the UI/UX design of their websites, apps, and web apps.

Here is the summarized data of big companies getting benefits after investing in UI/UX design.

1) Netflix

• NFLX Profit (Loss)
• Original Investment: $5,000
• 1 Year: -4.8% | ($239)
• 10 Year: 3064.7% | $152,365

2) RIM (Blackberry)

• BBRY Profit (Loss)
• Original Investment: $5,000
• 1 Year: 208% | $10,387
• 10 Year: -93.9% | -$4,697

3) JBLU

• JBLU Profit (Loss)
• Original Investment: $5,000
• 1 Year: -29.4% | ($1,476)
• 10 Year: 39.1% | $1,964

4) Google

• GOOG Profit (Loss)
• Original Investment: $5,000
• 1 Year: 47% | $2,248
• 10 Year: 228.3% | $10,912

5) Apple

• AAPL Profit (Loss)
• Original Investment: $5,000
• 1 Year: 131.8% | $6,608
• 10 Year: 882.9% | $44,263

You can read the complete report here.

Conclusion

Hiring UI/UX experts for web or app design not only provides the aesthetic look but also improves engagement rate, user experience, business growth, and conversion rate. To stay competitive in this highly competitive digital age as a business owner, you need to focus on UI/UX design.