Common Website UX Mistakes and How an UI UX Expert Can Fix Them

In today’s digital era, a website is the first point of contact for your potential customers. A well-designed user experience (UX) can turn your potential customers into permanent clients by simplifying the buying journey of customers. 

Websites with poor UX, such as slow load times, confusing navigation, visual elements, or an unresponsive design, can drive potential customers away, leading to high bounce rates, low conversion rates, lost sales, and low customer engagement. According to Toptal, 88% of users are less likely to return to websites with poor user experience.

A positive user experience is an essential element for even an established brand business. According to PWC, 32% of customers would leave a brand they love after just one bad experience.

That is why user experience is the most important thing for the success of an online business. Here you need a UI UX expert. A UX expert analyzes user behavior, identifies pain points, and implements strategic improvements to optimize conversion, engagement, and overall business growth.

In this blog, let’s learn about the common US mistakes and how a UX expert can fix them to create a more effective and user-friendly website.

Common Website UX Mistakes and Expert Fixes

Here are the most common design mistakes that ruin the user experience.

1. Slow Page Load Speed

Slow page speed is the most common mistake that affects the user experience. 40% of online users will leave a website that takes longer than three seconds to load. According to Google, bounce rate increases 32% with a per-second increase as page load time goes from 1 second to 3 seconds. So keeping your website loading time within 3 seconds is important.

Mistake:

A slow-loading website frustrates users and increases bounce rates. Common causes include:

• Large, unoptimized images
• Bloated code (CSS, JavaScript)
• Excessive or outdated plugins
• Poor server performance or hosting issues

Fix:

A UX expert optimizes your site’s speed by:

✔ Compressing and resizing images without compromising quality
✔ Minifying CSS, JavaScript, and HTML to reduce load times
✔ Implementing caching techniques for faster repeat visits
✔ Choosing a high-performance hosting provider
✔ Reducing third-party scripts and unnecessary plugins

A faster website enhances user experience, boosts SEO rankings, and increases conversions.

2. Complicated Navigation

Poor and complicated navigation confuses visitors, making it difficult to find important information, pages, or products. Common issues include:

Mistake:

• Too many menu items, overwhelming users
• Unclear or inconsistent menu structure
• Important pages buried deep within the site
• Navigation that isn’t optimized for mobile devices

Fix:

A UX expert improves navigation by:

✔ Simplifying the menu structure with clear, logical categories
✔ Highlighting key pages (e.g., services, contact, pricing) for easy access
✔ Implementing sticky headers or a well-placed search bar for quick navigation
✔ Ensuring mobile-friendly menus with hamburger menus and touch-friendly elements

Simple navigation keeps your website users engaged, reduces frustration, and guides them toward conversion.

3. Poor Mobile Responsiveness

To be a successful business online, your website should provide a seamless user experience on mobile. Over 61.5% of global internet traffic comes from mobile devices, so having a mobile-responsive website is a must if you want online success.

Below are the mistakes that provide poor mobile experience.

Mistake:

• Text that is too small or difficult to read
• Buttons and links that are too close together or unclickable
• Images and layouts that break or don’t scale properly on smaller screens
• Pages that require excessive zooming or horizontal scrolling

Fix:

A UX expert ensures mobile responsiveness by:

✔ Implementing responsive design that adapts seamlessly to different screen sizes
✔ Optimizing buttons and touch elements for easy tapping
✔ Using flexible grids and scalable images to maintain layout integrity
✔ Running cross-device testing to ensure smooth performance on all screen sizes

With more users browsing on mobile than ever, a mobile-friendly website is essential for engagement, conversions, and SEO rankings in this digital era.

4. Lack of Clear Call-to-Actions (CTAs)

Call-to-actions are the main elements of a website that encourage your visitors to take specific actions, whether it is “Sign Up,” “Buy Now,” or “Learn More“. So without clear CTAs, users may not know what action to take next, leading to missed opportunities for you as a business owner.

Mistake:

Common CTA issues include:

• Weak, vague, or missing CTAs
• Poor placement of CTAs, making them hard to find
• Unclear conversion paths that confuse users
• CTAs that blend into the design and don’t stand out

Fix:

A UX expert improves CTAs by:

✔ Crafting compelling, action-driven CTA text (e.g., Get a Free Quote, Start Your Trial)
✔ Placing CTAs strategically (above the fold, within content, at the end of pages)
✔ Using contrasting colors and buttons to make CTAs stand out
✔ Ensuring a clear conversion path, guiding users step by step

Strong CTAs encourage user action, boost conversions, and improve overall website performance.

5. Cluttered and Overwhelming Design

A cluttered website with misplaced elements and sections overwhelms users and makes it difficult to focus on key information, leading to high bounce rates and low conversions.

Mistake:

Common issues include:

• Too many elements competing for attention
• Large blocks of excessive text without breaks
• Lack of visual hierarchy, making important content hard to spot
• Overuse of colors, fonts, or animations that create confusion

Fix:

A UX expert enhances design clarity by:

✔ Using white space to improve readability and focus
✔ Prioritizing essential content and removing unnecessary elements
✔ Establishing clear visual hierarchy with proper font sizes, colors, and headings
✔ Maintaining a modern, clean layout that guides users effortlessly

A well-structured, visually balanced design keeps visitors engaged and improves usability, leading to higher conversions. Because the longer the time a user spends on your website, the more the chances of conversion are maximized.

6. Ineffective Forms & Checkout Process

A complicated form asking unnecessary information, showing generic error messages, and unclear instructions frustrated the users. Checkout processes with too many steps, hidden steps, a lack of payment options, and security issues lead to high abandonment rates if you are running an ecommerce website.

Mistake:

Common issues include:

• Lengthy forms with too many required fields
• Lack of auto-fill or predictive text, making entry tedious
• Confusing checkout steps that cause frustration
• No guest checkout option, forcing unnecessary account creation

Fix:

A UX expert improves form and checkout usability by:

✔ Simplifying forms by removing non-essential fields
✔ Enabling auto-fill and predictive text for faster input
✔ Minimizing checkout steps with a clear, linear process
✔ Adding a guest checkout option to reduce friction
✔ Displaying progress indicators so users know how many steps remain

A streamlined form and checkout experience reduces drop-offs, increases conversions, and enhances customer satisfaction.

7. Ignoring Accessibility Best Practices

A website that doesn’t follow accessibility guidelines excludes users with disabilities and limits reach.

Mistake:

Common issues include:

• Poor color contrast, making text hard to read
• Missing alt text for images, affecting screen reader users
• Lack of keyboard navigation for users who can’t use a mouse
• No captions or transcripts for multimedia content

Fix:

A UX expert enhances accessibility by:

✔ Improving color contrast to ensure readability for all users
✔ Adding alt text to images for better screen reader compatibility
✔ Implementing keyboard-friendly navigation for easy browsing
✔ Following WCAG (Web Content Accessibility Guidelines) to ensure compliance
✔ Providing captions and transcripts for videos and audio content

By making your website accessible, you create an inclusive experience, improve usability, and expand your audience reach.

8. Inconsistent Branding and UI

Websites using different logos, colors, fonts, and image styles across different pages provide inconsistency that affects brand value and reduces the visitors trust and professionalism.

Mistake:

Common issues include:

• Mismatched colors that don’t align with brand identity
• Inconsistent fonts and typography across pages
• Varying button styles and design elements, leading to confusion
• Lack of a unified visual identity, making the website look unpolished

Fix:

A UX expert ensures brand consistency by:

✔ Establishing and following brand guidelines for colors, fonts, and design elements
✔ Using consistent UI components across all pages (buttons, icons, forms)
✔ Maintaining a uniform visual hierarchy to enhance readability and flow
✔ Ensuring that branding aligns across the website, social media, and marketing materials

A cohesive and professional UI strengthens brand recognition, enhances user trust, and improves overall website aesthetics.

9. No User Feedback or Testing

Designing a website without real user insights can lead to poor usability and missed opportunities for improvement. So when you hire a professional UI/UX expert agency, they do real-time testing, collect feedback, and improve the website according to them.

Mistake:

Common issues include:

• Making design decisions based on assumptions instead of data
• Not conducting usability testing before launching changes
• Ignoring user pain points and frustrations
• Failing to analyze user behavior and interaction patterns

Fix:

A UX expert optimizes the website by:

✔ Conducting usability testing to identify pain points and areas for improvement
✔ Analyzing heatmaps and session recordings to track user behavior
✔ Collecting user feedback through surveys, polls, and reviews
✔ Iterating on design based on real-world user data and insights

Regular testing and feedback loops ensure the website continuously improves, leading to better user satisfaction and higher conversions.

Why Hire a UX Expert?

To improve the user experience of your existing website or to create a newly designed website with a high conversion rate and better user experience, you need a UX expert’s help. Here are the reasons you should hire a UX expert.

• Expertise in identifying and fixing UX flaws.
• Data-driven improvements for better conversions.
• Saves time and resources compared to trial-and-error approaches.

Final Thoughts

For the digital success of your business a website is not alone enough, you need a professional, user centric, responsive, and well-designed website that provides consistent user experience on all devices and makes a hassle-free journey for users to find what they need. To achieve long-term success, you should invest in the expert UX services.