Top Features to Include in Your Holiday Home Website Design

When your holiday home website design is professional, user-friendly, and has all the features a rental website should have, then it attracts more guests, increases bookings, and increases business revenue.

A business only has 2.6 seconds to convert a visitor into a customer because, according to online studies, it takes only 2.6 seconds for users to notice key areas of the website. Therefore, having all the CTAs, information, and visual content in the right place on a website boosts the conversion rate.

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Features A Holiday Home Website Design Should Have

Here are the features that our expert website designers and developers focus on while crafting the websites.

1. User-friendly Navigation
2. High-quality Visual Content
3. Online Booking and Availability System
4. Location and Nearby Attractions
5. Guest Reviews and Testimonials
6. Responsive Design Layout
7. Clear Call-to-Actions (CTAs)
8. Multi-Language and Currency Support
9. Security and Privacy Features
10. Search Engine Optimization (SEO)

#1 User-friendly Navigation

User-friendly navigation is the feature for a website allowing visitors to easily find the information and visit service pages.

Key points of user-friendly navigation:

• Simplified menu structure.
• Users quick access to essential pages like “Book Now,” “Gallery,” and “Contact Us.”
• Mobile-friendly navigation for seamless browsing.

Benefits:

Websites with user-friendly navigation enhance the user experience, allowing visitors to quickly find important pages, reducing the bounce rate, and thereby improving organic ranking.

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#2 High-quality Visual Content

Content is the king of a website; visitors prefer visual content over reading paragraphs. For a holiday home website, professionally designed sections with attractive and appealing banners of offers, images of properties, and location images are some of the key features.

Key points of high-quality visual content:

• Professional photos, attractive banners of offers, and virtual tours of the available property.
• Easily integration of responsive image sliders or galleries.
• A section with video walkthroughs for an immersive experience.

Benefits:

Visual content builds trust, helps potential guests visualize their stay, and encourages them to take action.

#3 Online Booking and Availability System

A proper design and functional online booking and availability system allow users to surf and book property any time they want. As a business owner, you don’t need to stay active; you get bookings and business even if you are not available.

Key points of the online booking and availability system:

• Real-time availability calendar, and users can book property 24/7.
• Simple and secure booking process.
• Integration with payment gateways.

Benefits:

Online booking and availability systems increase conversion rates and streamline operations.

#4 Location and Nearby Attractions

A section on a website showcasing the location, nearby attractions, and key points encourages visitors to book your property and boosts the number of bookings. People always search for the stay near popular locations and tourist points. 

Key points of adding a location and nearby attraction section:

• Interactive map with the holiday home’s location.
• Details of nearby attractions, restaurants, and activity points.
• Transportation options and accessibility information.

Benefits:

Helps guests plan their trip more effectively and encourages them to book your property.

#5 Guest Reviews and Testimonials

Guest reviews and testimonials are great features to add to rental business websites. According to TripAdvisor, 81 percent of customers read reviews before booking. Reviews and testimonials create a sense of security and credibility for the business.

Key points of adding reviews and testimonials:

• Highlighting positive guest experiences, reviews, video testimonials, and images.
• Adding a section for users to leave feedback directly.
• Integration with platforms like Google Reviews or TripAdvisor.

Benefits:

Reviews and testimonials build credibility and trust with potential customers.

#6 Responsive Design Layout

A website should be compatible across all devices and screens to perform well online, including mobile, desktop, tablet and browsers. Responsive websites provide consistent user experience, higher search engine ranking, and organic traffic.

Key points of responsive design layout:

• Responsive design provides a seamless user experience while browsing on smartphones and tablets.
• Enhance loading times and touch-friendly interface.
• Responsive websites provide consistent user experience across all devices, browsers, and screen sizes.

Benefits:

• Improves accessibility for on-the-go users.
• Boost organic traffic and search engine ranking.
• Give a competitive edge and boost business revenue.

#7 Clear Call-to-Actions (CTAs)

The main goal of having a business website is for visitors to take the required action and convert into customers. For this, websites should have clear call-to-actions in the right place.

Key points of CTAs:

• We strategically placed buttons like “Book Now,” “Check Availability,” and “Contact Us.”
• Adding visually appealing and action-oriented text.

Benefits:

• Encourages users to take the desired actions.
• Generates sales and revenue.

#8 Multi-Language and Currency Support

For a rental business offering properties for local and foreign tourists or travelers, having information in multiple languages and accepting multi-currency to provide a seamless user experience is good.

Key points:

• Allowing users to switch between different languages and currencies.
• Catering to international visitors as well as local visitors.

Benefits:

• Expand audience reach and simplify the booking process for global users.
• Boost the trust and user experience of foreign customers.

#9 Security and Privacy Features

Security and privacy are the features required to add on. It boosts user trust, safeguarding sensitive information and online transactions. This website should enable SSL certification and comply with GDPR for handling user data responsibly.

#10 Search Engine Optimization (SEO)

Websites optimized for search engines drive organic traffic, which is still the most converting audience among all types of traffic coming to a website. Our SEO experts optimize website titles, meta descriptions, and content for queries related to holiday homes. Also, add schema, boost loading speed, and optimize for technical SEO.

At Start Designs, we have been building websites since 2015. Revamp your website design for success! Partner with us for expert website design and superior user experience.